“Once I got started I never stopped.”

Lata Shah

Textile Designer

Lata Shah is a self-taught textile designer. Her journey into the world of art began at home. She had an eye for design, color and style; and she had ambitions...

Zamaku Collections

Shah started a company called Zamaku Collections, so that her brand was visible in the market. The company participated in several exhibitions organized by Crafts Council of India apart from holding private exhibitions in several cities of India such as Hyderabad, Chennai, Bangalore, Delhi, Jaipur, Vadodara, Ahemdabad and Surat. 

Shah found her niche...

Shah found her niche in block printed fabrics and sarees. 

Saree is popular dress in India, designed as a strip of unstitched cloth that is draped over the body in various styles.

Block printing is a traditional art that employs wooden or metal blocks to print designs and patterns on fabric, by hand. What makes block printing unique is that the design patterns are first carved onto the block by hand. The carved block is then dipped into the required colour tray, and then stamped onto the fabric to create repeat patterns. Natural vegetable dyes and non-toxic chemical dyes are normally used for printing. 

The working environment

Shah has come a long way since she started working from a small almirah and a few bags in one of the spare rooms she had in her house. Now she works with different print workshops; and has her corporate office in Lower Parel, Mumbai which also serves as a warehouse for finished fabrics which are then parceled to various customers and wholesalers. 

Sources of inspirations

• Nature and the patterns therein
• Colourful paintings
• Sculpture
• Furniture